About & Media Kit

In 2007, we as a family moved back from the States starting a new life in Lahore, Pakistan. Out of both passion and need, my mother started preparing food items and selling them to school canteens, neighbours, and so on. This continued for a long time with her baking prowess bringing her returning clients every time.With this encouragement, finally, In July 2015, we opened our first outlet located on Mohlanwal Road in Lahore which provided fast food primarily along with bakery products. Initially, we offered only regular products and this was the plan until things soon took a turn.

A doctor that had done her research with the Pakistan Council of Scientific and Industrial Research (PCSIR) had developed a new gluten free flour which she wanted us to test by making certain items for her patients such as biscuits and cake rusk. Remember how I told you something about my mother's baking prowess? It had now translated to a team working professionally and so were were upto the job! We made Gluten Free Biscuits and Cake Rusk for the first time to test the flour and subsequently starting making them regularly exclusively for the doctor's patients in a hospital in Lahore.

However, fate had it, we grew in awareness alongside and then converted our kitchen to entirely gluten free so two things were happening at a time - we had a dedicated gluten free kitchen + a regular fast food joint which stocked our gluten free items in packed form but made normal fast food nonetheless.

Then one day, overwhelmed by the gracious response of our customers and the need present in the market , we decided to convert the entire outlet into a gluten free operation at the start of 2020 in order to cater to our rising customer base. What did this signify? To put it frankly, you had Pakistan's first exclusively Gluten Free outlet right here!Alongside this we also started our venture into the gluten free retail market with one single product - the traditional Cake Rusk. These were launched at EsaJee's in Lahore in the mid of 2019.

Not long after in, we then took another giant leap! We closed down our previous outlet and relocated to a bigger space opposite Emporium Mall in Johar Town, Lahore which meant we were now a dedicated gluten free cafe also offering dine-in for our customers! (and it sure does feel good when a 10-year old is enjoying their meal in bliss)